Third Party Advertisers

Third Party Advertisers

Election Day for the municipal and school board election is October 26, 2026.

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A registered third-party advertiser is an individual, corporation, trade union, or other body that advertises to support or oppose a candidate for the municipal election.

There is no registration fee for third-party advertisers, but the Clerk must examine the registration, and then certify the notice of registration if deemed compliant, or reject the registration. No election advertising outside of a candidate or registered third-party is permitted.

A registered third-party is subject to many of the same requirements as that of a candidate, including filing registration papers, expense limits and financial statements, and is subject to the Town’s Election Sign By-law and other legislation and by-laws. 

Third-party advertisers may register with the Clerk's department from May 1, 2026 until October 26, 2026. Registered third-party packages will be available by spring 2026.

Not permitted to register as a third-party advertiser

The following are not permitted to register:

  • Municipal election candidates
  • Federal and provincial political parties, constituency associations, registered candidates and leadership contestants
  • A federal and provincial government, municipality or local board

What is not considered a paid advertisement?

The following are not considered paid advertisements:

  • An advertisement by and under the direction of a candidate
  • Where no expenses are incurred by the person/entity in relation to the advertisement
  • When given or transmitted by an individual to employees, by a corporation to its shareholders, directors, members or employees or by a trade union to its members or employees

Advertising that does not cost money to post or broadcast, such as comments made on social media, will not be considered as third-party advertising.

Rules for broadcasters and publishers

Broadcasters and publishers are responsible for ensuring that all qualifying advertisements comply with the Municipal Elections Act.